Combining hard technology with human skills
Chris Ross | 6th November 2019 Pharma’s road to omnichannel engagement excellence is paved with opportunity and risk. Current progress is variable, with leaders making impressive strides but laggards – incredibly – only just beginning to dip their toes in the water....
Sales rep tips for oncologist calls: Keep it short, use visuals and bring new info, says consultancy
Beth Snyder Bulik | Feb 7, 2020 9:08am Oncology drug sales reps can sharpen in-office visits with doctors with specific actions. That’s according to a ZoomRx study of in-office oncology promotions across 120 brands during the past five years. The findings? New...
La jornada Post Ispor mostró acuerdos y discrepancias en asuntos clave para la prestación farmacéutica
CARLOS ARGANDA | 02.02.2020 – 20:00 La jornada Post Ispor 2019 ha sido el escenario de un interesante debate sobre algunos de los asuntos clave en materia de precio y financiación de medicamentos y, en general prestación farmacéutica, a los que habrá que dar...
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